Friday, June 28, 2013

The Facebook Fee

It's official. Facebook is insidious. There was an ad strategically placed on my newsfeed for the Candy Crush Saga app. When I first saw it, it briefly captured my attention, then I moved on. But the seed had been planted. Then I saw the ad again, and it stuck. I downloaded it, and now I'm addicted.

It was technically "free" to download but you only have five lives and if you max them out trying to get to the next level, you have to wait 8, maybe 10, maybe 20 minutes for a new life to continue playing. OR, you can BUY five more lives and keep playing NOW.

Guess what happened next. I got app raped. I spent a few bucks so I could keep playing, like a gambling addict in the wee hours of the morning, sucking the last dregs of cheap alcohol from a plastic cup, scrounging for those last few dollars while getting the stink eye from the dealer who's counting the minutes until the end of what seems like an interminable shift.

It seemed wrong to shell out dough so I could keep matching virtual candy but I couldn't help myself. I felt dirty afterwards. When I was asked for my Apple ID so I could buy more lives, I shamefully tapped in my password, thinking I'd sunk to a new low.

So you see, Facebook isn't free. They get their money through the back door (pun intended). Who needs a user fee when advertisers pay Facebook to sell people shit that's specifically targeted to their own individual interests. I don't know why everyone has their panties in a knot over Obama reading their e-mail. Facebook knows more about you than the government ever will. Big Brother is watching, with your permission.

Does this mean I'm going to delete my Facebook profile? I bought the app, didn't I?

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