"Honesty is such a lonely word"

So there I was, trying to be a decent human being, reading some article on Gwyneth's goop website about honesty and gettin' real with yourself and how it will allow you to be honest with others, blah, blah, blah... and I'm feeling all warm and fuzzy 'cause I figure I'm doing some "inner work" by reading this thing and evolving, you know?

Then I come across the following statement, made by the author of said article: "It's an emotional reconnection experience I include along with many others in my upcoming book, Within: A Spiritual Awakening to Love and Weight Loss." WTF?

This is when any semblance of authenticity this guy may have had flew out the window. A spiritual awakening to love and weight loss? Are you f*cking kidding me? You schlep all your "honesty" bullshit and get real with your feelings crap to hit me over the head with the release of your new book which, amazingly, couples spiritual pursuits with weight loss.

Brilliant M.O. my friend. Well done. How better to capture an audience's attention than to throw at them two of the most sought after and often elusive concepts: weight loss and the quest to find the meaning of life.

It's not the first time I've heard weight loss in the same sentence as personal betterment. Apparently when you drop your emotional armour, extra pounds can come off with it. Hey, that's cool. But the above-mentioned statement was couched so surreptitiously within the lines of this article, it felt like a slap in the face, like: "Hey, guess what, this was just a sales pitch asshole. Gotcha!"

Note to goop editors: next time you want to publish some lovey-dovey article about being honest with yourself, you may want to examine how honest the author's motives are for writing the article in the first place. Otherwise, your readers will feel like they've just been f*cked up the ass. That's my honest opinion.