Tuesday, September 7, 2010

Bite me, Revlon

There are rare moments, when I catch a glimpse of something on TV, and say to myself: "I did NOT just see that!". I recently had one of those moments when I spotted a commercial for lip gloss. Oh sorry, a lip "stain" and "balm" from a Revlon line called Just bitten. One of the shades is called Twilight.

Are you f*cking kidding me? The depths to which capitalism will sink never cease to amaze me. Apparently, the makeup industry has seized on the current obsession with vampire-related literature, films and television. 

Now, don't get me wrong, I love the vampire thing, and loved it way before it went all tween mainstream. But even I can't wrap my head around launching a line of lip products based on being a blood buffet. 

The last nail in this vampire coffin? The spokesperson is Jessica Biel, uttering the words "Have you ever been bitten?" Puke. Here's the commercial, for your viewing pleasure:

Dear Revlon: Really? REALLY? You morons were so desperate for ideas that you came up with this? A line of makeup products insinuating that the violent removal of blood from one's body is something to be saught after? WTF? 

Now, you may be thinking to yourself: "Maybe it's a metaphor for being bitten by love. There's nothing wrong with that." It's not. Don't kid yourself. These bastards know exactly who they're targeting and what that tagline refers to.
You may think I'm being extreme but put yourself in a twelve-year-old's shoes. You want to fit in. You want to be cool. Next thing you know, we'll be hearing about the latest teen craze of "death by biting". Don't think it can't happen - they were into choking themselves for a while. 

Bite this, Revlon.


Anonymous said...

Hmmm. To be honest--and I should make it clear that I pay almost no attention to these things, so they tend to pass me by and I don't get all that passionate about them--this just looks like a fairly standard movie tie-in for Revlon, which has done this for years. And if you do object to the theme here, well . . . the whole vampire thing, from its inception, has been about that sort of sexually-tinged violence, and it's the sort of thing calculated to appeal to very young women. Is it really fair to demonise Revlon here? They're just selling cosmetics in the same way many lines have--look at some of the names attached to Urban Decay's lipsticks. 'Twas ever thus! :-)

Miss Nikki said...

What's next? Werewolve eyebrow extensions?

Sassy Stylings said...

@ Dr. Kel: You do make a good point. However, I would demonize every company equally, if I knew of them. The Revlon commercial just happened to be the one to catch my eye. I guess I'm just sad that we're all basically viewed as walking dollar signs, constantly bombarded by skewed messaging to buy useless crap. And that concludes my philosophical thought of the day :-)

@Miss Nikki: You know they're gonna think of it, and then try to sell it.


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